Culture builds peace — Red Yellow Blue (RYB) connects the world through arts, data, and the creative industries.
Who We Are
War does not begin with weapons.
It begins with broken connections — between people, cultures, and ideas.
UNESCO understood this in 1945.
Its founding words still hold: “Since wars begin in the minds of men, it is in the minds of men that the defences of peace must be constructed.”
Red Yellow Blue (RYB) builds on that foundation.
We are a global development platform connecting 193 countries through arts, culture, and the creative industries.
Our mission: advance a global Culture of Peace.
What We Do — Four Entry Points
Culture of Peace
UNESCO’s global movement has been building peace through culture since 1945.
We document its history, track its milestones, and follow its future.
Women, Culture and Peace
Women are the backbone of every peace process.
The WCP framework connects women’s leadership, cultural expression, and sustainable development.
Data Revolution
Data tells the story of development.
We track population, poverty, finance, gender, and more — across all 193 UN member states.
Countries
Every country has its own story.
Browse country profiles across Africa, Asia, Europe, and the Americas.
Our Story — Why Culture Matters
Culture is not decoration.
It shapes how people see themselves — and each other.
In 1989, a single conference in Yamoussoukro, Côte d’Ivoire, introduced a new phrase: culture of peace. That phrase changed global policy. By 1999, the UN adopted a full Declaration and Programme of Action on a Culture of Peace. By 2025, ministers from 150+ countries signed the MONDIACULT Outcome Document — calling for a standalone Culture SDG.
The movement is accelerating.
RYB is part of it.
We work across arts, research, data, and community practice.
We connect students, educators, policymakers, and civil society actors worldwide.
We believe culture is not a soft topic.
It is the engine of lasting peace.
Featured Read
Culture and Peace: A Global Timeline
From UNESCO’s founding in 1945 to the MONDIACULT 2025 Outcome Document — 80 years of building peace through culture. Twenty-four milestones. One unfinished story.
An Invitation
This platform is for everyone working to understand and change the world.
For the student writing her first paper on peacebuilding.
For the development professional tracking gender data in the field.
For the artist asking what culture can do that policy cannot.
Start anywhere.
Everything connects.