Red Yellow Blue (RYB), Architecture

Build a Global Movement for a Culture of Peace

Red Yellow Blue, RYB

Welcome to Red Yellow Blue – Culture of Peace

Red Yellow Blue (RYB) is a creative platform and movement dedicated to reimagining peace in the 21st century. Inspired by the simplicity and harmony of primary colors, we believe peace is not just the absence of war—but the presence of connection, creativity, and cultural understanding.

At a time when our world faces rising division, loneliness, and conflict, RYB invites individuals, cities, and communities to co-create a future rooted in dialogue, dignity, and imagination. We align with the vision of UNESCO’s Culture of Peace program and aim to make it visible, relatable, and actionable—from the street corner to international policymaking.

Our Mission

To cultivate a global Culture of Peace by:

  • Bridging art, education, and community life.
  • Promoting social and cultural peace, inner peace, and environmental harmony.
  • Supporting inclusive participation, human rights, freedom of expression, and dialogue across all borders.
  • Advocating for peace as a core value in sustainable development and public policy.

Through color, culture, and creativity, RYB sparks new ways of seeing, feeling, and building peace together.

The Three Pillars of RYB

RYB’s theoretical foundation rests on the universal language of primary colors, each representing a crucial dimension of holistic human development:

Red / Material Development
Addressing tangible needs such as infrastructure, economic sustainability, and physical resources.

Yellow / Social-Cultural Development
Focusing on community relationships, cultural exchange, and collaborative governance.

Blue / Immaterial Development
Encompassing spiritual growth, values cultivation, and advancement of knowledge and wisdom.

These primary colors serve as powerful symbols of unity and universality, transcending cultural and linguistic boundaries to create a common visual language for peace-building efforts.

The Collaborative Framework

RYB builds upon established international programs, including:

  • UNESCO’s Culture of Peace program
  • UNESCO’s Creative Cities Network
  • UN Women’s International Women’s Day

By integrating these existing frameworks, RYB creates a comprehensive approach to developing “Creative Cities for a Culture of Peace,” with Amsterdam serving as the inaugural model.

RYB Buildings: Hubs for Peace and Creativity

Central to the RYB concept are the physical spaces—Red, Yellow, and Blue buildings—that function as collaborative centers where:

  • Citizens and organizations can meet, exchange ideas, and develop initiatives
  • Creative industries can connect with policymakers
  • Cultural leaders can engage with community members
  • Sustainable Development Goals (SDGs) can be translated into local action

These spaces are designed to break down traditional barriers between sectors, encouraging cross-pollination of ideas and resources between government bodies, NGOs, creative professionals, and community members.

The Path Forward

The RYB initiative aims to expand globally through a network of Creative Cities committed to fostering a Culture of Peace. By providing both conceptual frameworks and physical spaces for collaboration, RYB offers a practical approach to addressing complex global challenges through local engagement and creative problem-solving.

Through its color-coded approach to development, RYB creates accessible entry points for diverse stakeholders to participate in peace-building activities, ultimately working toward a more harmonious and sustainable global community.

Mondiacult 2025

The UNESCO World Conference on Cultural Policies and Sustainable Development – Mondiacult 2025 will be hosted by Spain in the city of Barcelona from 29 September to 1 October 2025. Over the course of three days, Barcelona will host the 194 UNESCO Member States to establish a global agenda for culture and to follow up on the objectives set at the previous edition, held in Mexico in 2022 and signed by 150 countries.

NEW

Theme 7
Culture and Artificial Intelligence
Cultural rights as an ethical imperative and a condition for sustainable development.

Theme 8
Culture of Peace
Develop initiatives for a culture of peace, contributing to sustainable economic and social development, human rights and gender equality, as well as democratic participation and dialogue, and freedom of information, communication, and expression.

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