Red Yellow Blue (RYB) Global Development Network
Inside Global Development
Red, Yellow, Blue (RYB) is an innovative initiative poised to revolutionize global development cooperation and peacebuilding efforts. Originating in the Netherlands and aspiring to evolve into a network spanning all UN Member States, RYB specializes in researching and promoting international development cooperation and peace and security through the lens of the cultural and creative industries. Drawing inspiration from the iconic Dutch art movement De Stijl (1917-1931), the agency is engaged in an exploration of how a novel platform, art movement, and stylistic approach could be crafted to enhance international relations and development cooperation.
The visionary project of RYB seeks to transcend traditional boundaries and leverage the power of creativity to foster positive global engagement and collaboration. Through the intersection of art, culture, and diplomacy, RYB aims to contribute to a more interconnected and harmonious world. The initiative comprises a network of distinctive red, yellow, and blue buildings strategically located around the world. These structures serve as vital meeting points where individuals, organizations, and communities converge to address pressing challenges and advance sustainable development goals.
Operational Framework
Multifunctional Spaces: Each building within the RYB network is designed to be multifunctional, accommodating a diverse range of activities and functions, including conference rooms, collaboration spaces, exhibition halls, and community centers.
Collaborative Platforms: RYB operates as a collaborative platform, facilitating partnerships and alliances between different sectors and stakeholders through organized events, workshops, and forums.
Data and Information Centers: Embedded within each building are state-of-the-art data and information centers dedicated to sustainable development and the United Nations Sustainable Development Goals (SDGs), serving as repositories of knowledge.
Community Engagement: RYB actively engages with local communities, empowering citizens to participate in decision-making processes and initiatives that directly impact their lives through outreach programs, educational workshops, and cultural events.
Design Aesthetics
Modern Architecture: The buildings of RYB feature sleek and innovative design aesthetics, reflecting the values of sustainability, inclusivity, and connectivity.
Vibrant Color Palette: Each building is distinguished by its vibrant color palette, with red, yellow, and blue hues representing the diverse interests and priorities of the global community.
Sustainable Features: Architecturally, the buildings incorporate cutting-edge design elements such as green roofs, solar panels, and passive cooling systems to minimize environmental impact and promote energy efficiency.
Iconic Landmarks: With their striking appearance and forward-thinking design, the buildings of RYB serve as iconic landmarks in their respective cities, symbolizing a shared commitment to sustainable development and collective action on a global scale.
RYB is committed to gender equality and women’s empowerment as key solutions to solve global problems. By prioritizing these issues, RYB aims to create a more inclusive and equitable world where all individuals have equal opportunities to thrive and contribute to sustainable development. Through targeted initiatives and programs, RYB works to address gender disparities and promote women’s leadership and participation in decision-making processes across all sectors.
In conclusion, RYB represents a bold vision for a more inclusive, collaborative, and sustainable future. By harnessing the power of architecture, technology, and community engagement, this global network of red, yellow, and blue buildings serves as a catalyst for positive change, inspiring individuals and organizations to come together and work towards a world where prosperity, equity, and environmental stewardship are achievable for all.
De Stijl
Artists who joined De Stijl sought a totally ‘new art’ that would also modernize society. Piet Mondriaan stood as the masterful example for all De Stijl artists. They each used, in their own way, Mondriaan’s strict geometry of vertical and horizontal lines and followed his primary colors in their buildings, furniture, streets, fashion and advertising. This geometric visual language and the belief that architecture and design were capable of improving the world around us remain deeply rooted in Dutch Design in the Netherlands. To this very day, the basic principles of the De Stijl movement continue to inspire countless Dutch and international designers.