Red Yellow Blue (RYB) logo

Everything begins with an idea


Art style De Stijl, founded by Theo van Doesburg, was published at the end of 1917. In this social medium avant la lettre, artists published their ideas and responded to each other’s. They disagreed on many, but all argued for abstraction, with primary colors and horizontal and vertical lines. This abstraction must be reflected in everything: architecture, design, paintings, advertising, furniture and clothing. Only then society can be truly modern.

De Stijl appears for the first time during the First World War, in which the Netherlands is neutral. After the war, Theo van Doesburg goes to Paris and Weimar to promote De Stijl internationally. Despite the small edition of the magazine, the ideas behind De Stijl are of enormous significance. Together with the German Bauhaus, De Stijl becomes the most influential avant-garde movement of the early twentieth century.
Read more about De Stijl here.

Red Yellow Blue Architecture - Maison Particulière
De Stijl consists of all kinds of artists: painters, sculptors, architects and furniture makers. They dream of a totally abstract designed world. Architecture is very important, because it can change spaces both indoors and outdoors on the street. Together with architect Cornelis van Eesteren, De Stijl founder Theo van Doesburg makes three models including this design for a private house, Maison Particulière. Source: Canon van Nederland

A network of buildings

With their minimalist art, using the universal primary colours Red, Yellow and Blue, artists also expressed their desire for global peace. Did they think, lets create and connect Red, Yellow and Blue buildings all around the world? Architects picked up this style, but not the idea of building a real network. The colours Red, Yellow and Blue did manifest around the world symbolizing the art world, but the message of unity and peace behind this historic set of primary colours faded away over time.


NEA logo
NEA logo 2012 > more
Messe Frankfurt logo
The Messe Frankfurt logo shows a practical use of primary colours suggesting a composition of trade show buildings, shipping boxes and/or booths.

At Red Yellow Blue (RYB) we are looking into these past ideas.
What kind of function could a global network of Red, Yellow and Blue buildings have today?
We are turning this idea into a concept.

What is an idea or concept?
Idea is an instant thought on a particular problem to solve it while concept is an idea which comes out with thorough planning to get the desired result.