Red Yellow Blue (RYB) — A Holistic Vision and Creative Engine for Global Development and a Culture of Peace
RYB
- Global Development Platform
RYB aims to connect individuals, cities, and organizations around the world through creative projects aligned with the UN’s Sustainable Development Goals (SDGs), while preparing for the next global goal: Culture for Peace (2030–2045). - Culture of Peace Network
We are building a decentralized, citizen-led network of cultural hubs connecting artists, educators, and changemakers. These hubs foster creativity, dialogue, and collaboration—online and on the ground—empowering communities to become active agents of peace. - Creative Cities for Culture of Peace
We aim to establish a new category within the UNESCO Creative Cities Network focused on Culture of Peace, starting with Amsterdam as a pilot city. - Art, Innovation, and Local Action
From murals in Lagos to women’s days in Latin America, we empower local communities to tell their stories, spark change, and connect across borders through art and innovation. - Community-Led and Scalable
RYB is open-source in spirit: anyone can participate, co-create, or start a campaign for peace. We scale not through central control, but through shared values and decentralized growth. - $CULTURE Cryptocurrency
The $CULTURE token powers the growth and sustainability of our platform and creative projects. As part of a new cultural economy, it supports long-term social and artistic impact beyond traditional funding models.
RYB's Strategic Use of Primary Colors for Global Development
The Power of Three Primary Colors
Red Yellow Blue (RYB) presents a revolutionary framework that transforms how we approach global peace-building. The organization’s name draws deliberate inspiration from the three primary colors. These colors represent distinct stages of human development across material, social-cultural, and immaterial dimensions.
Furthermore, RYB connects these colors to light wavelengths. Red has the longest wavelength, while blue/violet has the shortest. This scientific connection reinforces their developmental framework.
Historical Foundation of Primary Colors
In 1766 the scientist Moses Harris created the first color wheel to classify Red, Yellow, and Blue as the primary colors. Harris worked with paint pigments rather than light. His approach followed French painter theories suggesting all colors emerge from these three sources.
Harris breaks his color system down into two separate color wheels. The first he names Prismatic, which is based on his three Grand Primitive colors RED, YELLOW, and BLUE. Harris referred to red, yellow and blue as “Primitives” and attempted to link these to Isaac Newton’s colour theory.
Subsequently, other theorists expanded this foundation. Under traditional color theory, this set of primary colors was advocated by Moses Harris, Michel Eugène Chevreul, Johannes Itten and Josef Albers, and applied by countless artists and designers. These pioneers established RYB as the standard teaching model in art education.
RYB’s Developmental Framework
The organization assigns specific meanings to each primary color:
Red symbolizes the material stage of human development. This stage focuses on basic needs and physical security. Red carries associations with energy, passion, and immediate action.
Yellow represents the social-cultural development phase. This intermediate stage emphasizes community building and cultural exchange. Yellow traditionally symbolizes warmth, optimism, and intellectual growth.
Blue embodies the immaterial or spiritual dimension. This advanced stage addresses values, meaning, and transcendent purposes. Blue represents calmness, trust, and deeper understanding.
Connecting Colors to Global Development
Red Yellow Blue (RYB) is a concept for new collaborative spaces to engage in community building, peacebuilding, and creative development. The platform uses these primary colors as organizing principles for comprehensive development work.
Moreover, RYB links this color framework to UNESCO’s Culture of Peace initiatives. The three-stage approach provides structure for complex peacebuilding efforts. Each color represents different aspects society must integrate for sustainable peace.
Additionally, the wavelength connection adds scientific credibility. Red’s longer wavelengths suggest foundational importance. Blue’s shorter wavelengths indicate refined, advanced development stages.
Two critical light colors to understand are blue and red light wavelengths:
Even though visible light is made of all the colors of the rainbow (ROYGBIV), it’s these two portions of the visible light, blue and red, that have most of a hold on our day-to-day lives > A Complete Guide To The Full Spectrum of Light
Practical Applications
RYB’s color-based framework guides their collaborative spaces. Teams can organize projects around material, social-cultural, and immaterial dimensions. This approach ensures comprehensive coverage of development challenges.
The visual identity reinforces programmatic goals. Stakeholders immediately understand the three-dimensional approach. Colors serve as shorthand for complex developmental concepts.
Furthermore, the primary color choice emphasizes fundamental importance. Just as these colors create all others, RYB’s three stages generate comprehensive development outcomes.
Educational and Cultural Impact
The RYB color model underpinned the color curriculum of the Bauhaus, Ulm School of Design and numerous art and design schools. This educational legacy supports RYB’s pedagogical approach to development work.
Most notably, the Dutch De Stijl movement embraced an abstract aesthetic centered on basic visual elements such as geometric forms and primary colors. Piet Mondrian cofounded the De Stijl movement, which is characterized by simplified compositions, primary colors, and right angles. His iconic works like “Composition with Red, Blue and Yellow” became globally recognized symbols.
Edition Three of the stunning Anglepoise® + Paul Smith collaboration evokes the visual vocabulary of Dutch painter Mondrian’s De Stijl style of art.
Designers and architects adopted his use of primary colors and horizontal and vertical lines in their architecture, furniture, fashion and advertising. Fashion has also been influenced by De Stijl’s use of primary colors, with “Kindercore” describing fashion characterized by bright yellow, blue, red.
The familiar primary color concept makes complex ideas accessible. Most people learn about red, yellow, and blue in childhood. RYB leverages this universal knowledge for sophisticated development frameworks.
Consequently, the color system transcends cultural barriers. While color meanings vary across cultures, the primary color concept remains widely recognized.
Looking Forward
RYB’s primary color framework positions the organization for expanded global impact. The simple yet sophisticated system can scale across diverse contexts and cultures.
Moving forward, RYB plans to integrate emerging technologies with their color-based approach. Artificial intelligence tools may enhance the material, social-cultural, and immaterial development stages.
The organization also anticipates deeper collaboration with UNESCO’s Culture of Peace initiatives. Their primary color framework aligns naturally with comprehensive peacebuilding approaches.
Finally, RYB’s visual identity will continue evolving while maintaining core primary color principles. This consistency ensures brand recognition while allowing programmatic innovation.
Alignment with Global Goals
RYB supports the United Nations’ Sustainable Development Goals (SDGs) and UNESCO’s Global Movement for a Culture of Peace. By creating inclusive spaces for dialogue and innovation, RYB contributes to global efforts aimed at achieving peace and sustainable development.
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